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THE MONEY TRAP: Spies, Lies, and Lost Illusions Inside the Tech Bubble
For readers of books like Bad Blood, Dark Money, and Billion Dollar Whale, this book offers a rare, unvarnished look into the shadowy world of high-stakes investing.
Behind every irresistible Silicon Valley drama and you’ll find a hidden story of finance. The investment giant SoftBank financed Uber prior to its IPO, engineered the merger of Sprint and T-Mobile, was WeWork’s biggest backer, and in 2017, it launched the largest investment fund in history. Yet very little is known about the secretive company that controls global tech—until now.
Author Alok Sama was President & CFO of SoftBank for five years, negotiating deals to buy some of the most well-known companies on earth with a $100 billion venture capital pool at his disposal. He worked side-by-side with the company’s founder, Masayoshi Son, an eccentric billionaire who frequently compares himself to Yoda, claims to rely on “the Force” to guide his investment decisions, and wants to be remembered as “the crazy guy who bet on the future.”
Sama takes readers into the room—whether it’s the terrace of a medieval castle, Son’s private dining room with its exquisite Japanese garden, or waterside in a fishing village in the Turkish Riviera—as he plays hardball with A-list CEOs and heads of state, fights off rivals to retain his position as head dealmaker in a bizarre game of thrones, and contends with a long and nefarious intimidation campaign that led to his departure from the company. Ultimately, this thrilling saga is a morality tale—more money in tech isn’t always better, it only covers up problems until it is too late to fix them.
Alok Sama is the former President and CFO of SoftBank Group International. He previously served as a Managing Director of Morgan Stanley, and has worked in finance for over thirty years. He is also currently an MFA candidate at New York University’s prestigious Creative Writing program.
Narrative-driven nonfiction focusing on the dark side of the corporate world continues to be a successful category and this book gives a firsthand look at a major company—and their enigmatic founder—about which little is known.
We have a terrific quote in for the book already from Hari Kunzru, author of Red Pill, Transmission, and The Impressionist, who says, “Alok Sama has a fascinating story to tell about money, power, and the culture of the rarified group of people who wield it. Told with self-deprecating humor, so different to the bombastic tone of many books about the world of high finance, this is an entertaining and illuminating memoir about what it’s like to find yourself in the room as some of the biggest deals in history are being made.”
THE MONEY TRAP will be published in hardcover by St. Martin’s Press in September 2024. Rights have already sold to Pan Macmillan in the UK and we had some great interest in this book at Frankfurt.
"The Money Trap is a riveting page-turner about the world of technology and dealmaking told by an insider, but it is so much more. It is an immigrant's story with something significant to say about class, character, identity, family, and perhaps more than anything, the search for happiness.”—Jonathan Safran Foer, author of Extremely Loud and Incredibly Close and Everything Is Illuminated
"The Money Trap is a fascinating story about money, power, and the culture of the rarified group of people who wield it. Told with self-deprecating humor, this is an entertaining and illuminating memoir about what it’s like to find yourself in the room as some of the biggest deals in history are being made."—Hari Kunzru, author of Red Pill, Transmission, and The Impressionist
“Question: Is Alok Sama's The Money Trap an insider's thrilling tale of dark corporate doings, a great how-to business text, a compendium of fun riffs on modern culture, or a flashlight shined on the insanity of high finance? Answer: Yes. Sama writes with authority and panache, humor and outrage, and above all knowledge. This man knows a lot. (Imagine Michael Lewis had been President and CFO of SoftBank.) And he's willing to share all the secrets—and to make sure you have a great time as he does so. If this book doesn't become a bestseller, the world truly makes no sense.”—Darin Strauss, National Book Critics Circle Award–winning author of Half a Life
“A vivid and intimate story of an insider's rise to power in the world of money—and his search to find his own peace and freedom.”—Leigh Owings Newman, Books Editor, Oprah.com, author of Nobody Gets Out Alive and Still Points North
“Alok Sama’s witty, incisive and introspective writing is a genuine pleasure to read. This simultaneously funny and eye-opening memoir from a hard-bitten globe-trotting protagonist is a rare window onto a world most only hear about.”—Bradley Hope, New York Times bestselling co-author of Billion Dollar Whale and Pulitzer Prize finalist
"The Money Trap is a shot of adrenaline that takes you directly inside some of the most secretive rooms in tech and finance. It's a colorful insider's look into the companies that rule our world."—Rob Copeland, bestselling author of The Fund: Ray Dalio, Bridgewater Associates, and the Unraveling of a Wall Street Legend
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