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THE TRUTH ABOUT PRICING: How to Apply Behavioral Economics so Customers Buy
by Melina Palmer

THE TRUTH ABOUT PRICING: How to Apply Behavioral Economics so Customers Buy by Melina Palmer

Selling points:

• How the “buying brain” really works.

• An ideal resource for entrepreneurs, salespeople & marketeers, and small business owners.

• Behavioral economics made simple.

How to price products.

How to price products is the central issue for small businesses, entrepreneurs, and salespeople. This book ends the chitter chatter and endless discussions about pricing. This is the book for all small business owners, entrepreneurs, marketers, and sales teams that reveals the secrets of “the buying brain” and demonstrates how to be more effective at selling anything.

Palmer’s approach helps businesspeople:

• How to sell more of the right stuff (those which are profitable and valuable to themselves and customers/clients)

• How to have loyal, happier clients

• Make it easier for clients/customers to choose you and your products/services.

•Fee. excited about making sales calls (instead of dreading and avoiding them).

Palmer provides:

• An introduction to how the brain really works so they have the right foundation to think about value, pricing strategy, and the customer mindset.

• Several key concepts that make up the “ It’s Not About The Cookie” framework, with a step by step process to start using this themselves, immediately.

• A guide and templates for all the top questions, including how to feature items on a website, to talk about them on an “about” page, in a chart, in a sales script, and more.

About the author: Melina Palmer is founder and CEO of The Brainy Business, which provides behavioral economics consulting to businesses of all sizes from around the world. Her podcast, The Brainy Business: Understanding the Psychology of Why People Buy, has downloads in over 170 countries and is used as a resource for teaching applied behavioral economics for many universities and businesses. She teaches behavioral economics through the Texas A&M Human Behavior Lab