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THE BRUCE LEE CODE: How the Dragon Mastered Business, Confidence, and Success
by Thomas Lee

THE BRUCE LEE CODE: How the Dragon Mastered Business, Confidence, and Success by Thomas Lee

• Bruce Lee is a cultural icon whose success and legacy are undeniable

• The first book to put Bruce Lee in a business context

• Author has credibility as a business writer and has strong connections to the Bruce Lee Foundation


Step into the Dragon's mind and explore how he thought about business, life, and goals.

Bruce Lee was a brand well before that became commonplace. He was a pioneer as he was one of the first Hollywood stars to start his own production company. His attention to his brand is a major reason why he continues to influence pop culture today.

Lee was primarily known for his otherworldly martial arts skills and blockbuster movies like Enter the Dragon and Fist of Fury. But he was also a man of incredible vision, willpower, and intellectual curiosity whose brief career inspired highly successful projects in Hollywood, sports, comic books, video games, and fashion.

The Bruce Lee Code focuses on the business strategies prevalent in Lee's life and teachings that helped unlocked his full potential. This book will draw upon interviews with his family and friends and his extensive writings, including letters, journals, and business documents. CEOs and executives, academics, and experts on innovation, life coaching, and personal growth will also be interviewed.

About the Author(s)

Thomas Lee is a long-time business journalist who has written extensively about innovation and entrepreneurship for major daily newspapers like the San Francisco Chronicle, Star Tribune in Minneapolis, and the St. Louis Post-Dispatch. In 2013, he won the Gerald M. Loeb Award for Distinguished Business and Financial Journalism, the top honor for business journalists. Lee also serves as editorial director and lead curator for the We Are Bruce Lee exhibit at the Chinese Historical Society of America museum in San Francisco’s Chinatown. He is working with Shannon Lee, Bruce’s Lee daughter, who runs the Bruce Lee Foundation, to create a retrospective on Bruce Lee’s life and his impact on the world.

Word Count: 31,600

Illustrations: 15 B&W photos

Price: 16.95 Trim Size: 5 x 7

Pages: 240 Format: Trade Paper