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EXTREME OWNERSHIP: How U.S. Navy SEALs Lead and Win
by Jocko Willink and Leif Babin

EXTREME OWNERSHIP: How U.S. Navy SEALs Lead and Win by Jocko Willink and Leif Babin

Highly decorated Navy SEALs, now successful businessmen, show readers how to lead and win in business and in life with principles learned on the battlefield

In Extreme Ownership, Jocko Willink and Leif Babin share hard-hitting, Navy SEAL combat stories that translate into lessons for business and life. With riveting first-hand accounts of making high-pressure decisions as Navy SEAL battlefield leaders, this book is equally gripping for leaders who seek to dominate other arenas. Jocko and Leif served together in SEAL Task Unit Bruiser, the most highly decorated Special Operations unit from the war in Iraq. Their efforts contributed to the historic triumph for U.S. forces in Ramadi. Through those difficult months of sustained combat, Jocko, Leif and their SEAL brothers learned that leadership—at every level—is the most important thing on the battlefield. They started Echelon Front to teach these same leadership principles to companies across industries throughout the business world that want to build their own high-performance, winning teams.

This book explains the SEAL leadership concepts crucial to accomplishing the most difficult missions in combat and how to apply them to any group, team, or organization. It provides the reader with Jocko and Leif’s formula for success: the mindset and guiding principles that enable SEAL combat units to achieve extraordinary results. It demonstrates how to apply these directly to business and life to likewise achieve victory.

Jocko Willink served 20 years as a Navy SEAL. Leif Babin served 9 years as a Navy SEAL. Both were in combat in Iraq during the Battle of Ramadi, a conflict that resulted in numerous medals for their efforts. After their tours, Babin and Willink served as Navy SEAL instructors before forming Echelon Front, a leadership training group that uses the lessons and expertise the pair learned as SEALs to train leaders beyond the military. Willink lives in San Diego, California. Babin lives in Brooklyn, New York.

Extreme Ownership has debuted at #9 on the New York Times Nonfiction Bestsellers List the week of November 8, 2015!

Rights have already sold to Wuhan University Press in China and TIMY Partners in the Czech Republic and Slovakia!

Praise for Extreme Ownership:

“Jocko Willink and Leif Babin practiced their leadership on the battlefield. As highly decorated Navy SEAL Officers, they then shared their most effective lessons in SEAL leadership training sessions for the next generation of brave warriors. Since leaving the service, they formed Echelon Front to teach theories not learned in a classroom, but mastered as experience-based solutions under intense conditions. Their Extreme Ownership shows how these dynamic responses can be applied to situation far from any warzone. Worthy of crossover readership.” —Barnes & Noble

“This is the SEAL Leadership book we have been waiting for. Poignant, powerful, practical. A must read for every leader.” —Roger Ailes, Chairman and CEO, Fox News Channel and Fox Business Network, and chairman, Fox Television Stations

“Leif and Jocko are the real deal. I’m honored to have served with them. They led SEALs in the fight through the hell that was the Battle of Ramadi. This book shows how they did it.” —Marcus Luttrell, U.S. Navy SEAL and #1 national bestselling author of Lone Survivor

“The smartest, most revolutionary management approach since Jack Welch’s Six Sigma.” —Don Imus, radio host, Imus in the Morning

“Finally, a leadership book that actually demonstrates how to truly lead. Riveting, engaging, and free from the usual cliché platitudes, this book is strikingly impactful and will dramatically improve leaders of all types.” —Amy Brandt Schumacher, entrepreneur, executive, and philanthropist

“Extreme Ownership provides huge value for leaders at all levels. An inspiring and page-turning read, the leadership lessons are easy to digest and implement. It provides a powerful SEAL framework for action to lead teams in high-stakes environments. This book made me a better leader and enabled my entire team step up our game!” —Jared Hamilton, founder and CEO, DrivingSales